Building Your Personal Brand In Age of Social Media

I highly advise anyone who has an interest in life online to get this booksit downand take notes because you're going to want to hear what Brittany has to say." -Iskra LawrenceAerie Model and Instagram star (@iskra)

If you've ever scrolled through your Instagram feed and thoughtI wear clotheseat avocado toast and like sunsetswhy can't someone pay me to live my best life? this book is for you . . .

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creatoryou need to understand the strategies behind the Insta-ready lifestyle . . .

As nightlife bloggerthen social media strategistand now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital MediaBrittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry waswhere it isand where it's going. In this book she'll reveal how to:

* Build an audience and keep them engaged
*.Package your brand and pitch your favorite companies
* Monetize your influence and figure out how much to charge

Plus tips on:

* Landing an agent
* Getting on the radar of your favorite sites
* Praising a brand without alienating their competitors

Whether you're just starting out or you're ready for bigger campaignsHennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discoveredto understanding FTC rules and delivering metricsshe'll show you how to elevate your profileembrace your edgeand make money--all while doing what you love.

"I highly advise anyone who has an interest in life online to get this booksit downand take notes because you're going to want to hear what Brittany has to say."
-Iskra LawrenceAerie Model and Instagram star (@iskra)

If you've ever scrolled through your Instagram feed and thoughtI wear clotheseat avocado toast and like sunsetswhy can't someone pay me to live my best life? this book is for you . . .

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creatoryou need to understand the strategies behind the Insta-ready lifestyle . . .

As nightlife bloggerthen social media strategistand now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital MediaBrittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry waswhere it isand where it's going. In this book she'll reveal how to:

*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge

Plus tips on:

*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors

Whether you're just starting out or you're ready for bigger campaignsHennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discoveredto understanding FTC rules and delivering metricsshe'll show you how to elevate your profileembrace your edgeand make money--all while doing what you love.

Building Your Personal Brand In Age of Social Media

I highly advise anyone who has an interest in life online to get this booksit downand take notes because you're going to want to hear wh...